NEEDS ASSESSMENT
We undertake a robust needs analysis process which can include consultation, geographic and development analysis, market analysis, sector trends and strategic alignment.
Events Services
Every event has its own unique set of needs, specifications, key personnel, expectations and site considerations.
Whether you need assistance with event strategies, feasibility studies and business cases, planning and development and impact analysis our team can help.
FEASIBILITY STUDIES & BUSINESS CASES
Our objective, holistic advice helps optimise and underpin investment decisions, greater financial scrutiny, event delivery and better operational performance.
FUNDING & COMMERCIAL SOLUTIONS
We can investigate and advise on funding, procurement, maximising commercial opportunities and new income streams.
GOVERNANCE AND MANAGEMENT STRUCTURES
Building better organisational capability is the sure way to deliver on your short and long-term strategic goals. We can help to conceptualise, establish, review and/or optimise organisational structures – at board, management and operational level – to create the organisation you need.
ECONOMIC IMPACT ASSESSMENT
The team can conduct an in-depth examination of the effect the event will have, or has had, on the economy within your specified area.
SOCIAL IMPACT ANALYSIS
We can undertake an assessment of the intended and unintended social consequences (beneficial and/or adverse) that the event may or has invoked in the surrounding community.
INFRASTRUCTURE PROVISION & ANALYSIS
Full investigation and analysis of facilities and associated infrastructure that could host and support the delivery of an event. This includes meeting event specifications and identifying the level of provision available or required.
EVENT STRATEGIES
We will work with you to establish an events vision, purpose, strategic objectives, event framework and guiding principles for events.
Case Studies
America’s Cup Legacy – Environment Court Evidence
In 2018, planning for the next America’s Cup development was fully underway.
Visitor Solutions’ Craig Jones was commissioned by Panuku Development Auckland (Panuku) to compile and present expert witness and supporting evidence on the legacy outcomes from the proposed development, i.e. how the proposed spaces and buildings would be utilised following the event. This included consideration of events, tourism, arts, cultural and community development opportunities from the facilities created. The evidence was based on extensive data analysis, detailed research, an assessment of potential user demands and an assessment of facilities currently supplied. This material was compiled and presented as evidence in Environment Court hearings. The evidence provided was uncontested in the Environment Court.
Major Events Resource Bank
The New Zealand Association of Event Professionals Inc. engaged Visitor Solutions to develop a number of new content modules for the online Major Events Resource Bank.
The aim of the Bank is to help event managers achieve a consistently high standard of event management and delivery via resources such as planning advice, sample checklists, templates and other related materials. Working with a number of other specialists, Visitor Solutions successfully produced content modules pertaining to Foreign Exchange, Insurance, Governance, Strategic & Business Planning, and Underwriting. Visitor Solutions was contracted to deliver the strategic and business planning model as a series of national workshops around New Zealand.
Auckland Masters
Aktive – Auckland Sport and Recreation and key partners Sport New Zealand, ATEED, NZ Masters Games and NZ Major Events commissioned Visitor Solutions and Market Economics to investigate the feasibility of holding an Auckland Masters Games event as a legacy of the forthcoming World Masters Games 2017.
The study considered such areas as establishing an event niche, determining sports codes’ willingness to participate, establishing high level operational issues, commenting on governance and delivery structures, assessing revenue and operational costs, developing a preliminary financial model, identifying risk areas, and at a high level determining the event’s likely economic impact.
Queenstown Winter Festival
The organisers of the iconic Queenstown Winter Festival reached out to our team by undertaking an event and business optimisation assessment including investigation into the event long-term sustainability.
Then Festival Director Simon Green incorporated the findings into future planning for the festival and was able to make externally qualified recommendations to the board regarding structural and operational improvements, potential revenue sources and initiatives for targeting and securing revenue from the often hard to reach visitor market.
