The tourism industry faces constant change, as it adapts to everything from environmental issues and economic fluctuations to security threats.
Visitor Solutions has over ten years’ experience in developing and optimising businesses in this dynamic sector, bringing to market internationally-recognised and award-winning visitor experiences.
We have also carved out specialist niches in the areas of eco- and cultural tourism, heritage tourism and amenity development, such as visitor centres and attractions.
Our award-winning projects include the redevelopments of Te Puia (formally the New Zealand Maori Arts and Crafts Institute) and Te Rerenga Wairua (Cape Reinga), as well as the research and conceptualisation of Footprints Waipoua.
We work with clients to develop visionary, yet achievable, strategies. Your objectives might lie in economic growth, sustainability, securing niche markets or improving the quality of the visitor experience. In any event, our robust monitoring and evaluation systems will help you set, and achieve, the right targets.
Understanding current and future market trends is essential to success. High quality market research leads to better economic and facility-development decisions. It lets you conceptualise and test products or experiences. It can clarify the business case and uncover added value.
Our objective, holistic advice and proven approaches deliver a
comprehensively better understanding of feasibility. You can test and
underpin investment concepts and decisions, test development approaches,
apply independent financial scrutiny, and optimise facility development
and operational performance. So you’ll know you’re on the correct
development path and it can be implemented.
Determining the financial viability and sustainability of a proposed
experience or development is essential. Our business planning will help
you develop optimal staging, undertake operational and revenue stream
analysis, analyse cash flow, and plan expansion and exit options.
Our experience will help bring real depth to your analyses of the
wider tourism market. Letting you evaluate potential local, regional,
national and international competitors, threats and opportunities.
Eco, Cultural and Heritage Tourism and Interpretation
Working in these sectors requires understanding and insight,
balancing sometimes competing pressures. Our substantial experience of
working with multiple agencies and organisations to develop cultural,
environmental and heritage concepts is invaluable. Especially our
expertise in managing the relationship between tourism and culture.
Niche Analysis and Market Positioning
We are experts at interpreting market research and competitor analysis to identify viable market niches that are also environmentally and culturally appropriate.
Concept and Master Planning
We provide objective, expert advice on optimising open space, site
and facility design. Resulting in improved functionality, reduced
operational costs and increased revenue.
Investigation and advice on funding, procurement, maximising commercial opportunities and new income streams.
Management and Governance Structures
Management and governance have a significant influence on success in
the tourism sector. Applying our experience can resolve many