Aktive – Auckland Sport and Recreation and key partners Sport New Zealand, ATEED, NZ Masters Games and NZ Major Events commissioned Visitor Solutions and Market Economics to investigate the feasibility of holding an Auckland Masters Games event as a legacy of the forthcoming World Masters Games 2017.
The study considered such areas as establishing an event niche, determining sports codes’ willingness to participate, establishing high level operational issues, commenting on governance and delivery structures, assessing revenue and operational costs, developing a preliminary financial model, identifying risk areas, and at a high level determining the event’s likely economic impact.