Heritage

Posted: May 11, 2020

We at Visitor Solutions understand the significant impact the COVID-19 Pandemic has had on the sport, recreation, tourism, heritage, event and community sectors. This has resulted in very challenging times for everyone. We are passionate about ensuring the sport, recreation, tourism, heritage, event and community sectors are strong. We want to support the recovery phase […]

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Preserving and accentuating our heritage sites is vitally important for our national and local community identities.

Our specialist experience and knowledge help to address visitor challengers and showcase our heritage sites. The services we offer to achieve this include:

STRATEGIC PLANNING

We work with clients to develop visionary, yet achievable, strategies. Your objectives might lie in economic growth, sustainability, securing niche markets or improving the quality of the visitor experience. Our knowledge and experience will help you set, and achieve, the right targets.

MARKET RESEARCH

Understanding current and future market trends is essential to success. High quality market research leads to better economic, site and facility development decisions. It lets you conceptualise and test products or experiences.

FEASIBILITY STUDIES & BUSINESS CASES

Our objective, holistic advice and proven approaches deliver a comprehensively better understanding of your potential opportunities. We can test and underpin investment concepts and decisions, test development approaches, apply independent financial scrutiny, and optimise facility development and operational performance. So you’ll know you’re on the correct development path and it can be implemented.

BUSINESS PLANNING

Determining the financial viability and sustainability of a proposed experience or development is essential. Our business planning will help you develop optimal staging, undertake operational and revenue stream analysis.

ECO, CULTURAL AND HERITAGE TOURISM AND INTERPRETATION

Working in these sectors requires understanding and insight, balancing sometimes competing pressures. Our substantial experience of working with multiple agencies and organisations to develop cultural, environmental and heritage concepts is invaluable. Especially our expertise in managing the relationship between tourism, heritage and culture.

MARKET NICHE ANALYSIS AND MARKET POSITIONING

We are experts at interpreting market research and competitor analysis to identify viable market niches that are also historically, environmentally and culturally appropriate.

CONCEPT AND MASTER PLANNING

We provide objective, expert advice on optimising heritage tourism, open space, site and facility design. Resulting in improved functionality, reduced operational costs and increased revenue.

FUNDING & COMMERCIAL SOLUTIONS

We can investigate and advise on heritage tourism, funding, procurement, maximising commercial opportunities and new income streams.

GOVERNANCE AND MANAGEMENT STRUCTURES

Building better organisational capability is the sure way to deliver on your short and long-term strategic goals. We can help to conceptualise, establish, review and/or optimise organisational structures – at board, management and operational level – to create the organisation you need.

EXPERIENCE DEVELOPMENT

We will work with clients to conceptualise, develop and test tourism experiences with the market. We have a track record of developing successful and award-winning experiences.

Case Studies

RuapekapekaPa Site Development Master Plan Study and Research Study

Heritage

Fourteen kilometres south east of Kawakawa, Ruapekapeka is one of the largest and most complex Maori pa (forts) in New Zealand.

Visitor Solutions were involved to help establish a vision for Ruapekapeka Pa and the whole of the battlefield site by developing both an appropriate visitor infrastructure and a comprehensive interpretation programme. The project aimed to enhance the public’s understanding of the site’s nationally and internationally recognised historic values, while protecting the site’s wairua (spirit). The study involved ongoing visitor research in the form of a visitor questionnaire, participant observation, interviews and a series of focus groups. The project set out a detailed development plan for the next fifteen years which included the analysis and planning of features such as walking tracks, interpretation and a potential visitor centre.

In 2019, Visitor Solutions and Locales were commissioned to undertake a high-level opportunities analysis for the site.

Kororipo-KeriKeri Basin Sustainable Development Plan Feasibility & Concept Development Study

Heritage

The Kerikeri Basin, in Northland, comprises land surrounding the Kerikeri River where it flows into the Kerikeri Inlet.

The authentic heritage elements within this landscape are a unique cluster of Maori and Christian missionary contact period places and structures, including Kororipo pa (fortified settlement) and associated sites, the Kororipo whirlpool, the Kerikeri Mission Station (Mission House and Stone Store), and other archaeological sites within the Basin and its waterways.

Visitor Solutions was contracted by the Historic Places Trust, Iwi, Department of Conservation and the Far North District Council to carry out a large-scale feasibility and concept development study to protect and minimise threats to these heritage areas. Key project research components included the evaluation of visitor flows, visitor experience and interpretation, and visitor projections. The key development components included the evaluation of operational costs, carrying capacity, revenue maximisation, historic asset protection, and new facility development and transportation issues.

National War Memorial Pukeahu Interpretation and Education Centre Concept and Feasibility Study

Heritage

Manatū Taonga – Ministry for Culture and Heritage was looking to establish a new education centre in Pukeahu National War Memorial Park in Buckle St, Wellington.

The centre would provide a home for the Pukeahu education programme offering school students and other visitors opportunities to remember, interpret, reflect and understand New Zealand’s experience of war.

Visitor Solutions worked with the Ministry for Culture and Heritage and key partners such as the Ministry of Defence, Te Papa, Auckland War Memorial Museum and Wellington City Council on the concept development and feasibility of a new visitor and education centre. The project involved a review of museum and interpretive needs, existing visitor operations and detailed economic and operational analysis alongside the actual building components and site selection. The project was a partnership with Locales and Ken Gorbey.

COVID-19 Update

Preserving and accentuating our heritage sites is vitally important for our national and local community identities.

STRATEGIC PLANNING

MARKET RESEARCH

FEASIBILITY STUDIES & BUSINESS CASES

BUSINESS PLANNING

ECO, CULTURAL AND HERITAGE TOURISM AND INTERPRETATION

MARKET NICHE ANALYSIS AND MARKET POSITIONING

CONCEPT AND MASTER PLANNING

FUNDING & COMMERCIAL SOLUTIONS

GOVERNANCE AND MANAGEMENT STRUCTURES

EXPERIENCE DEVELOPMENT

Case Studies

RuapekapekaPa Site Development Master Plan Study and Research Study

Fourteen kilometres south east of Kawakawa, Ruapekapeka is one of the largest and most complex Maori pa (forts) in New Zealand.

Kororipo-KeriKeri Basin Sustainable Development Plan Feasibility & Concept Development Study

The Kerikeri Basin, in Northland, comprises land surrounding the Kerikeri River where it flows into the Kerikeri Inlet.

National War Memorial Pukeahu Interpretation and Education Centre Concept and Feasibility Study

Manatū Taonga – Ministry for Culture and Heritage was looking to establish a new education centre in Pukeahu National War Memorial Park in Buckle St, Wellington.

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Wellington